Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.

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 £129 bn contributed to UK economy
dsn彩乐园网址的研究

数字红利

第一次, our new report with Public First quantifies the economic value of digital advertising to the UK economy, its businesses and its people. 整体, digital advertising contributed £129bn to the UK economy and supported 2 million jobs in 2022, as well as funding vital online services that people across the country rely on daily. Explore all the key findings from the research now.

Emma Chiu speaking at IAB UK Engage 2023

我们所做的

As the industry body for digital advertising, we are uniquely placed to bring you the latest what’s happening in digital advertising right now, and what’s to come in the future. We bring our members together – including media owners, 广告技术, 机构 and advertisers - to share 最佳实践, develop guidelines and demonstrate the effectiveness of digital for brands. We work on behalf of all IAB members to ensure that our industry thrives and that advertisers - big and small - can harness the power of digital advertising effectively.

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IAB议会活动

Environmental Sustainability 常见问题

Member companies have answered our Sustainability 常见问题 to make environmental credentials more accessible and improve the focus of the industry

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琥珀玫瑰女孩

IAB UK 事件: debriefing 2023

使营销人员, 机构 and digital dynamos together for one inspiring morning on 21 November to showcase and celebrate creativity in digital

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一群人在谈话

Advertisers prioritise video as digital ad spend grows 5% in H1 2023

The UK’s digital ad market attracted £13.8 billion of spend in the first six months of 2023, according to IAB UK and PwC’s half-year Digital Adspend

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认识我们的会员

我们的成员 include advertisers, 机构, 广告技术 companies and media owners, so you're in the right place to discover the very best of digital advertising.

亚马逊的广告
Azerion
鲍尔
Criteo
迪斯尼
应急服务国际公司的媒体
全球
谷歌
立即
索引交换
实验室圣经
邮件地铁
微软的广告
英国新闻
Pubmatic标志
Quantcast
达到
提前
电报
TikTok
特易购
Tradedesk
旅行顾问
Vevo
雅虎
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IAB的事件

From celebrating digital innovation to debating key challenges, there are plenty of opportunities for our members to come together at IAB UK events. If you're looking to get ahead of the curve or simply do a bit of networking, check out what’s coming up with on our calendar of events.

£26.1bn total digital ad market spend in 2022

IAB UK彩乐园dsn支出

Our annual Digital Adspend report is the official measure of the size of the UK digital advertising market, 与普华永道合作进行. It has been the official figure used by the Advertising Association since 1997. Members get free access to the full Adspend report, plus can use our Adspend分析器 tool to explore over 20 years of digital spend trends.

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金本位制

Having first launched in 2017, the dsn彩乐园网址 continues to evolve to deliver on its aim of building a sustainable future for the digital advertising industry. 金本位制 brings together existing industry initiatives to reduce ad fraud, 维护品牌安全, improve the digital ad experience, support supply chain transparency, help compliance with the GDPR and ePrivacy law.

目标定位的未来 & 测量

With third-party identifiers becoming increasingly obsolete, what options do advertisers have when targeting and measuring their online audiences? We explore what's happened to date and guide you through the strategies available.

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克里斯蒂

政策 & 标准

We engage with policymakers and regulators to monitor and respond to all relevant developments affecting digital advertising.

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Vr

成员库

IAB UK members can submit content to the 成员库, amplifying their voice across the industry and showcasing their work.

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詹姆斯

IAB英国播客

Hosted by IAB UK's CMO 詹姆斯 Chandler, IAB英国播客 is where to go discover all the latest UK news and views from the world of digital.

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为什么数字 advertising works

Discover why digital advertising is effective for reaching your customers and building brands.